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B2B Digital Transformation; Manufacturers Need to Get Serious…
Digital Transformation Defined The new buzzword in the marketing world seems to be “Digital Transformation”. As with all new terms, it has become increasingly confusing with many convenient...
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Digital Transformation in B2B = Content + Commerce
The convergence of enterprise eCommerce and CMS platforms… Commerce and content platforms have performed an awkward dance over the years. CMS was first to the party capturing the attention of...
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The Customer Experience in B2B…It’s Behind the Times
Great customer experience. It’s obvious when it happens and quite frustrating when it doesn’t. Websites like Zappos, Hilton and United Airlines are investing significant time, energy and money to...
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Why B2B Marketers Need to Embrace eCommerce
Hint: Because your job (and the company future) depends on it…… Over the last 10 years, I have met with hundreds of B2B execs in the manufacturing and distribution space. Regardless of industry the...
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Ten Reasons your Customers are NOT Ordering from your Website
Everywhere you turn it seems that business leaders are talking about user experience. Marketers are spending boatloads of money with agencies to build the next-generation “customer experience” on the...
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The Winds of Change in B2B eCommerce
B2B eCommerce coverage is picking up with industry analysts… People (analysts) are finally talking about B2B eCommerce. It may have taken a while, but most B2B executives are starting to wake up and...
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Your B2B Customer Experience…It’s Behind the Times.
Great customer experience. It’s obvious when it happens and quite frustrating when it doesn’t. Websites like Zappos, Hilton and United Airlines are investing significant time, energy and money to...
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Selecting the Right Tool for B2B eCommerce
Why Magento and other B2C platforms are not the best choice for your next B2B site… As I speak with B2B executives responsible for “digital” within their organizations, this story is far too common....
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